Only Rock and Roll Indeed

This year's Apple event titled "It's Only Rock and Roll" happened on September 9th and was dedicated to the music industry and Apple's role in it.

Jobs briefly talked about the iPhone, but the only relevance that the iPhone had in this event was the introduction of iPhone OS 3.1, bringing the "Genius" technology that was already available for music, to the applications available for the iPhone and iPod Touch.

As was expected because of the title of the event, no new products were introduced for the computer lineup. There was a lot of speculation that a form of tablet was going to be introduced, but Apple history shows that this kind of release usually happens in January or June, during the developer conferences, so why be surprised that it didn't happen now? Ever since the introduction of the iPod, September has been a "music" month for Apple.

The significance of the event this year was not the fact that new, faster, iPod nanos were introduced, or that they now feature a nifty video camera (why not enable still image capture too?), but the fact that Steve Jobs was there heading his beloved company. Many people, myself included, didn't think that he would return to his prominent role as CEO of Apple and would be phasing himself out slowly, giving the reins so someone deemed worthy only by him. Jobs made it perfectly clear that he is working on developing products to take Apple and the music industry to the next level.

No matter what, Jobs will continue to push the envelope and shatter standards as long as he can hang around to do it, and keep forcing us to "Think Different".